The terms Bearish and Bullish are often the terms used to describe general actions and positions, either of an individual asset or of the market as a whole. Bear and bull markets have been named after how each animal attacks its prey. A bull typically attacks with its horns swiping upwards and a bear attacks with its claws swiping downwards. To give you a better understanding of what bearish and bullish means, I’ll start by saying that a bear market refers to a decline in prices, usually for a few months, in an asset or single security, group of security, or market as a whole. In whole, a bull represents when the market prices are rising.